TL;DR: We made a digital treasure hunt. If you like a bit of a brain bender, you should give it a go.
The development of a new Visual Identity is a lot of fun. Reflecting on history, understanding culture, considering the future and then bringing it all together into something that visually reflects it all is great. The roll-out though can be somewhat… academic.
So, to have some fun, we made a game around it all. Without giving too much away, we pulled together a trail of digital breadcrumbs, cyphers, cryptic messages and clues and wrapped it in a story that represented the stage we were at as a company and the release of the new visual identity.
Result == a lot of fun. Collective efforts, a dedicated Slack channel and long page of documented findings took the team through the game’s story over the space of about 2 weeks.
We had fun making it. The teams had fun playing it. We thought we’d share it with you.
So to start the game, all you need is this message from one Sam C.
Systems are operational. Mission Phase 3 has the green light.
Instructions are delivered here as per operational security requirements. The system is old and the original architect is retired, so you’ll need to follow the breadcrumbs.
Everything you need to start is hidden in this image, or so they tell me. I don’t know where or how. I guess that’s what they call “security through obscurity”. Good luck and see you on the other side.
Direct download link: https://cloudup.com/files/ihf0jgrhkxp/download